Tennessee Aquarium Website Online Privacy Policy

The Tennessee Aquarium has created this privacy statement in order to demonstrate our firm commitment to privacy. The following discloses our information gathering and dissemination practices for this website: tnaqua.org.

We use your IP address to help diagnose problems with our server, and to administer our Web site. Your IP address is used to help identify you and your shopping cart.

Cookies
On the Internet, a cookie is a piece information that a Web site transfers to a user's computer for record-keeping purposes. As a user moves from page to page at the Tennessee Aquarium Website, a cookie is the only way that we have of knowing who you are. An activity on one page may depend on what you selected on a previous page. We use a cookie to keep track of your selection. Without cookies users may be asked to provide the same information repeatedly or some activities would not function at all.

The use of cookies is common on the Internet. Most major Websites use cookies. The Tennessee Aquarium uses cookies only when appropriate. We never use cookies to retrieve information from your computer that was not originally sent in a cookie from us. We do not use information transferred through cookies for advertising purposes. We never share cookies information with any third parties for marketing or other purposes.

Registration Form
Our site's registration form requires users to give us contact information (like their name and email address). We use customer contact information from the registration form to send the user information about our company. The customer's contact information is also used to contact the visitor when necessary. Users may opt-out of receiving future mailings; see the choice/opt-out section below.

Links
This site contains links to other sites. The Tennessee Aquarium is not responsible for the privacy practices or the content of other Web sites.

Order Forms
Our site uses an order form for customers to request information, products, and services. We collect visitor's contact information (like their email address) and financial information (like their account or credit card numbers). Contact information from the order form is used to send orders and information about our company to our customers. The customer's contact information is also used to get in touch with the visitor when necessary. Users may opt-out of receiving future mailings; see the choice/opt-out section below. Financial information that is collected is used to bill the user for products and services.

Surveys and Contests
From time to time we conduct online surveys on our site. Our online surveys ask visitors for contact information (like their email address)and demographic information. We use contact data from our surveys to send the user information about our company. The customer's contact information is also used to contact the visitor when necessary. We also use the demographic data collected to tailor our visitors' experience at our Website, showing them content that they indicate an interest in. Users may opt-out of receiving future mailings; see the choice/opt-out section below.

We periodically run contests on our site in which we ask visitors for contact information (like their email address). We use contact data from our contests to send users information about our company. The customer's contact information is also used to contact the visitor when necessary. Users may opt-out of receiving future mailings; see the choice/opt-out section below.

Public Forums
This site makes chat rooms, forums, message boards, and/or news groups available to its users. Please remember that any information that is disclosed in these areas becomes public information and you should exercise caution when deciding to disclose your personal information

Security
This site has security measures in place to protect the loss, misuse and alteration of the information under our control. When you place orders our system makes use of secure server software. The secure server software (SSL) encrypts personal order information you input before it is sent to us. Furthermore, all of the customer data we collect is protected against unauthorized access.

Children's Guidelines
The Tennessee Aquarium encourages parents and guardians to spend time online with their children and to participate in appropriate activities on the Internet. No information should be submitted to or posted at the Tennessee Aquarium Website by guests under 13 years of age without the consent of their parent or guardian.

The Tennessee Aquarium does not distribute to third parties any personally identifiable information without prior parental consent. We do not entice by the prospect of a special game, prize or other activity, any child to divulge more information than is needed to participate in the activity.

Choice/Opt-Out
Our site provides users the opportunity to opt-out of receiving communications from us at the point where we request information about the visitor. This site gives users the following options for removing their information from our database to not receive future communications or to no longer receive our service. l. You can send email to eshop@tnaqua.org

Correct/Update
This site gives users the following options for changing and modifying information previously provided. 1. You can send email to eshop@tnaqua.org

Contacting the Web Site
If you have any questions about this privacy statement, the practices of this site, or your dealings with this Web site, you can contact: